[ 02 / product-diy ]
↳ 2025PRODUCT DIY.
E-commerce AI background editor · virtual try-on.

↳ THE CHALLENGE
E-commerce photos, without Photoshop.
Small Malaysian merchants can't afford a new product shoot every campaign. Hiring a studio costs thousands of ringgit per batch; Photoshop has a three-year learning curve; subscription-heavy tools like Canva charge monthly whether you use them or not. Meanwhile their competitors in KL, Singapore, and Jakarta ship three new product variations a week.
The real challenge wasn't the AI — five different workflows had to feel like one tool.
↳ THE APPROACH
Five tools. One canvas.
Built on a single Fabric.js canvas: swap a product's background via Google Vertex AI, run a virtual try-on for fashion, cut out the subject with imgly's background-removal model, OCR + translate on-image text across English / 中文 / BM, then open the advanced layered editor to fine-tune. Everything pipes into one workflow with a credit-based Stripe checkout — no subscription, no platform lock-in.
Merchants upload one product photo and walk out with ten campaign-ready variants. Malaysia first, global on the roadmap.
↳ OUTCOME
Shipped with craft.
↳ NEXT PROJECT