ccs studio

[ 03 / travel-malaysia ]

2025

TRAVEL MY.

Editorial travel platform · Malaysia highlights.

TRAVEL MY hero
CLIENTccs studio
YEAR2025
ROLEDesign + Build
TIMELINE6 weeks
STACKNext.js · Sanity · Lenis

↳ THE CHALLENGE

Editorial travel, at publishing speed.

Good travel sites need a steady stream of content — but paying writers and photographers doesn't scale past a handful of destinations. Most online Malaysian tourism content is either stale government copy or English-only, leaving Chinese and Malay readers with almost nothing that feels native. The bar isn't quality vs. speed anymore; it's whether a one-person operation can hold both.

The hard part wasn't generating content — it was sounding human while doing it at scale.

↳ THE APPROACH

Two models, three languages, one voice.

GPT-5 drafts destination posts in English, then culturally adapts (not just translates) into Simplified Chinese and Bahasa Melayu — three distinct voices, not one text run through a translation API. Google Gemini generates the imagery with aspect-ratio controls and reference-image support. Everything routes through an admin approval flow in Supabase; no AI output ships without a human edit pass.

A merchant submission pipeline + an affiliate token layer turn the reader base into revenue. Content is free; the monetization sits on top.

↳ OUTCOME

Shipped with craft.

30+Countries covered in the catalog
03Languages per post, culturally adapted
02AI models: GPT-5 text · Gemini images

↳ NEXT PROJECT

BOUTIQUE HOTEL